Planning My Pitch
In Step 3: My Value Proposition we learnt how important it was to demonstrate the value of your research, idea, or innovation to your audience. In Step 4: My Communication Style, we covered the importance of adapting my communication style and messages to the audience. By researching your audience you want to be able to understand what is important to them and their preferred communication styles to ensure your presentation is a success. In this step we will use the Visual Pitch Planner as a tool to help us to craft our messages that will demonstrate value in a way that makes sense for your audience.